I turn ambiguity into clear, trustworthy products that drive real business impact.
Experience designing & researching for
Shaping scattered ideas and complex systems into impactful products.
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SELECTED WORK
End-to-end product thinking across AI, research, fintech, and technically complex systems.
An LLM evaluation platform that turns informal, experience-based model testing into a structured, AI-assisted workflow for developers
Founding designer on an AI-native B2B data engineering SaaS. Designed the pipeline builder, AI agent system, and multi-role workflows that took the product from pitch deck to investor-ready MVP.
A secure, high-speed OTC crypto trading and multi-wallet asset management platform for a $3.5M fintech startup
AI-driven platform that connects new moms to personalized resources and peer support
UWB-powered infant monitoring system for Chevrolet, enabling predictive, sensor-driven safety for in-car parenting
Improving JSTOR's AI chatbot UX for mobile research, citation, and accessible workflows
COLLABORATION
"Hyebin quickly grasped the business model and technical constraints behind our platform."
She transformed backend complexity into seamless, user-first flows that contributed to our business growth.
"Hyebin has a rare ability to connect deep research insights with thoughtful design decisions."
Her user-centered thinking and clarity of intent made a lasting impression on our team.
"Hyebin is one of the most dedicated and driven collaborators I've worked with."
She approaches every project with curiosity, a sharp eye for detail, and a user-first mindset.
"What always stands out with Hyebin is how she connects her creativity with real curiosity."
Her energy makes collaboration feel easy, and she's excellent at communicating her ideas.
I'm always excited to connect with fellow designers, researchers, and innovators. Let's talk! 👩💻